Using the Term: Considerations 2/2
The concept "cult," as with other concepts (e.g., "right wing," "left wing"), is a theoretical type against which actual groups are compared as best as one can with the information at one's disposal. The theoretical type should serve as a benchmark, not as an organizing structure that selects only those observations that confirm a stereotype. It is vital that each
case be evaluated individually with regard to the group environment and the person(s) interacting within and with that environment.
Much as people may wish that it were so, the fact is that, at least at present, no scientific "test" incontrovertibly establishes whether or not a group is indeed a "cult." Although AFF's Group Psychological Abuse Scale (Chambers, Langone,
Dole, & Grice, 1994) is a useful and promising tool for assessing groups scientifically, this self-report measure needs further psychometric development and should be supplemented by observational measures yet to be devised. Cult research is in a stage similar to that of depression research when the first objective measures of depression as a mental and emotional state were being
developed. The lack of objective measures didn’t nullify the utility of definitions of depression then in use, but the development of such measures enhanced definitional understanding and classification reliability. In the years ahead, we hope to see similar progress in cultic studies.
Because of the current ambiguity surrounding the term "cult," AFF does not produce an official list of "cults," even though some people mistakenly interpret any list (e.g., a list of groups on which we have information) as a list of "cults." Such a list would have little utility because there are thousands of groups about which people have expressed concern, yet
scientific research has been conducted on few groups. A list could even be misleading because some people might mistakenly think that the label "cult" implies that the group in question has all the significant attributes of the hypothetical type "cult," when in fact it has only some of those attributes. Conversely, some people may mistakenly assume that because a group is not on the list, they
need not be concerned. Thus, when inquirers ask us, "Is such and such a cult?" we tend to say, "Study our information on psychological manipulation and cultic groups, then apply this information to what you know and can find out about the group that concerns you." Our goal is to help inquirers make more informed judgments and decisions, not to dictate those judgments and decisions.
We try to direct inquirers’ attention to potentially harmful practices, rather than to a label. In essence, we say: "These are practices that have been associated with harmful effects in some people. To what, if any extent, are these practices found in the group in question? And how might you or your loved one be affected by these practices?" One of us (Langone)
tries to focus a family’s concerns by saying: "Assume, even if only for the sake of argument, that your loved one were not in a "cult." What if anything about his or her behavior would trouble you?" After the troubling behaviors are identified, then the family can try to determine how, if at all, these behaviors are related to the group environment. A label tends to be superfluous at this point
in the analysis.
Thus, we advocate a nuanced, evidence-based approach to definition and classification. We do not ignore or disparage evidence indicating that some groups may closely approach the theoretical type, "cult." Nor do we deny the necessity to make expert judgments about whether or not a particular set of group processes harmed a specific person or persons, a judgment
that mental health clinicians and other professionals sometimes have to make in therapeutic or forensic contexts. We do, however, advocate that these kinds of judgments should rest on careful analyses of structure and behavior within a specific context, rather than a superficial classification decision.
Such analyses sometimes result in the conclusion that some groups that harm some people are not necessarily cults. A new age group that is neither manipulative nor authoritarian might harm some people because it advocates a medically dangerous diet or psychologically harmful practices. A church may harm some believers because its pastor is domineering and abusive.
A psychotherapist may harm some patients because she or he doesn't adequately understand how memory works and may, with the best of intentions, induce false memories in clients. These are all examples of individual harm related to interpersonal influence. They are all examples of situations that might understandably arouse the concern of the harmed person's family and of
AFF. But these situations are not necessarily "cult" situations, even though they may have a family resemblance to the concept "cult." On the other hand, because appearances can deceive, especially in cults, further investigation of such cases may reveal the presence of cultic dynamics. The important point to keep in mind is that classification decisions should be
based on the best available evidence and should always be subject to reevaluation.
Even though the term "cult" has limited utility, it is so embedded in popular culture that those of us concerned about helping people harmed by group involvements or preventing people from being so harmed cannot avoid using it. Whatever the term's limitations, it points us in a meaningful direction. And no other term relevant to group psychological manipulation
(e.g., sociopsychological influence, coercive persuasion, undue influence, exploitive manipulation) has ever been able to capture and sustain public interest, which is the sine qua non of public education. If, however, we cannot realistically avoid the term, let us at least strive to use it judiciously.
References
Chambers, W., Langone, M., Dole, A., & Grice, J. (1994). The Group Psychological Abuse Scale: A measure of the varieties of cultic abuse. Cultic Studies Journal, 11(1), 88-117.
Lifton, R. J. (1961). Thought reform and the psychology of totalism. New York: Norton.
Merriam-Webster's collegiate dictionary, tenth edition. (1994). Springfield, MA: Merriam-Webster, Incorporated.
Ofshe, R., & Singer, M. T. (1986). Attacks on peripheral versus central elements of self and the impact of thought reforming techniques. Cultic Studies Journal,
3(1), 3-24.
Robbins, T. (1988). Cults, converts, and charisma. London: Sage.
Singer, M. T., & Ofshe, R. (1990). Thought reform programs and the production of psychiatric casualties. Psychiatric Annals, 20, 188-193.
Stark, R., & Bainbridge, W. (1985). The future of religion: Secularization, revival and cult formation. Berkeley: University of California (cited in Robbins, 1988).
The compact edition of the Oxford English dictionary. (1980). Oxford: Oxford University Press.
West, L. J., & Langone, M. D. (1986). Cultism: A conference for scholars and policy makers. Cultic Studies Journal, 3, 117-134.
Zablocki, B. (1997). Paper presented to a conference, "Cults: Theory and Treatment Issues," May 31, 1997 in Philadelphia, Pennsylvania.